Ivan Mišić product · tech · ai

I SHIP product
for a living.

Twenty years of receipts. Field notes on product leadership, digital transformation, and building things that sometimes work.

Current focus

full /now →
How AI actually changes the way a team works day to day, not the keynote version. Open current focus

Rebuilding ivanmisic.net with Claude Code.

A home lab quietly handling git, notes, automations, and whatever else I throw at it.

Why renaming IT to Product doesn't fix anything.